Management Team

David Levi - CEO

David Levi – CEO

Over 25 years in the telecom industry, with vast technical and business experience in different networking technologies and protocols, Ethernet and PON. Prior to Ethernity, David was the founder of Broadlight, a semiconductor company that developed BPON and GPON components and was acquired by Broadcom (BRCM) for $230M. Right before his employment at Broadlight in 2000, David invented GPON protocol with two US patents registered in his name. Prior to this, David worked as Director of Product Marketing at ECI Telecom in Broadband Access division. Before that he was Senior Product Line Manager at RAD, responsible for a $50M product line sales. He was also a product manager at Tadiran Communication, a sales manager at Dynamode Ltd, and served as a systems engineer and project manager in the IDF

Shavit Baruch - VP R&D

Shavit Baruch – VP R&D

Over 25 years in the telecom and datacom industry, with vast technical experience in different networking technologies and protocols, both at components and system level. Prior to Ethernity Networks Shavit served as Chief Architect at Native Networks, a start-up company developing products for Metro Ethernet market. Prior to this, in 2001, Shavit has established Crescendo Networks, a start-up company enhancing data center applications performance. Prior to the venture at Crescendo, Shavit served as R&D Director at ECI Telecom, where he was in charge of development of all transmission cards for one of the world’s most successful broadband systems. Earlier Shavit worked at Lannet Data Communication, acquired by AVAYA, designing, together with Galileo, Ethernet switch on silicon.

Mark Reichenberg  - CFO

Mark Reichenberg – CFO

Mark Reichenberg joined the Company in December of 2016 as an Advisor and Consultant and in March 2017 was appointed as the CFO. His duties include Group Financial Management as CFO, risk management, maintenance of internal controls, governance, special projects and corporate transactions. Previously Mark held the position of VP Business Development and Corporate Affairs Officer of the Magnolia Silver Jewellery Group Limited, was the CFO of GLV International Ltd, and prior to that, held the position of Group Financial Director of Total Client Services Ltd, a company listed on the Johannesburg Stock Exchange. Mark has held various senior financial director positions in retail, wholesale and logistics. Mark is a qualified Chartered Accountant from South Africa (1989) and holds a B.Acc degree from the University of the Witwatersrand (WITS) in South Africa

Eugene Zetserov - VP Product Marketing

Eugene Zetserov – VP Product Marketing

Eugene has 20 years experience in the telecom and datacom industry, along with vast experience in semiconductors and software, product architecture definition and marketing in carrier, enterprise and data-center markets, 5G, cloud and NFV solutions, IETF and IEEE standards implementation. Prior to joining Ethernity, Eugene served as a Senior Marketing Manager and SW Architecture Team lead at Marvell (NASDAQ: MRVL) with the focus on SMB, enterprise, carrier and data centre products. Prior to Marvell, Eugene was a Product manager at Radlan with the focus on Tier 1 accounts like ALU, Cisco, Netgear, and HP.

Barak Perlman - CTO

Barak Perlman – CTO

Barak joined the company in July 2017, bringing vast knowledge in networking and virtualization. Barak is an expert in SDN/NFV with significant experience in open-source projects. He has built full solutions from concept through high-level design, software and FPGA & ASIC design. Prior to Ethernity, Barak held a variety of technical positions, VP R&D, Chief Architect, and Director of Systems Engineering. He worked at ECI and in several start-ups including Chromatis Networks, acquired by Lucent. While at ConteXtream, which was acquired by HPE, Barak led the technical definitions of the vE-CPE and SD-WAN solutions. Prior to that, he was responsible for the architecture of networking ASICs for the PON market and NPUs in PMC-Sierra. Via all the positions he has held, Barak gained experience of close cooperation with many of the major carriers/MSOs worldwide. Over the course of years, Barak contributed to the work of many standardization bodies: ITU-T, IETF, IEEE, FSAN and BBF. Recently Barak has focused on performance and SDN in ETSI NFV ISG. Barak holds several patents.

Rob O'Hara - VP Worldwide Sales

Rob O’Hara – VP Worldwide Sales

Rob brings over 30 years of sales leadership in the networking and semiconductor market, and over the last 17 years, he has focussed on network processors. Most recently, he served a Vice President of Sales at Mellanox Technologies with responsibility for global network processor and multicore sales. Prior to that, Rob served for 15 years as the VP of Worldwide Sales for EZchip Technologies until EZchip was acquired by Mellanox in February 2016 for $811M. Previous roles include senior sales management positions at Conexant Systems and AMD.